Benjamin Males
Anemone
The new 'Bubble Dress" for Lady Gaga
Lady Gaga - 2014
For XO in collaboration with Haus of Gaga
Anemone is a dress that blows large and small bubbles, the small ones creating a foam structure around the wearer and the large bubbles flying away.
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The mechanisms that create this effect are known as bubble factories. These are small, 3D-printed jaw mechanisms. When they open, a fan blows out large or small bubbles depending on the size of the mechanism's aperture.
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The dress was unveiled in 2013, when Lady Gaga wore it to the iTunes festival. It is the second so-called bubble dress which Lady Gaga has worn, the first one being a nude leotard with plastic transparent globes attached to it.
Services
Creative Direction - Technical Direction - Prototyping - Press and Marketing
Anemone was one of a series of concepts that Benjamin developed with Nancy Tilbury and the team at XO.
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He specified the technology and lead the team that built the bubble mechanisms that created the 3 different types of bubble. The final version was capable of wireless DMX control however this function was never used.
